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Importance of Conducting Employee Survey

January 20, 2020

Going beyond employee satisfaction, organizations are now focusing on employee engagement which is evolving into a critical factor for sustainability the fast-changing market dynamics.


Employee engagement enables organizations to deliver superior performances and gain a competitive advantage. Engaged employees deliver better results as they make an additional effort, learn more, and faster, and are more creative.


They also represent the organization as ambassadors improving overall brand value. An engaged workforce brings in following tangible results for the business:

1. Productivity

2. Profitability

3. Employee and customer retention


Organizations often find it challenging to evaluate the engagement level among their employees, due to ineffective means and tools, fear of consequences, mistrust, and lack of zeal. These factors significantly dilute the effectiveness of the engagement evaluation exercise. In the absence of complete, relevant and unbiased information on employee engagement levels, businesses wrongly strategies their HR Plans leading to inefficiencies and dissatisfaction.


The longer these inefficiencies and unhappiness prevail, the longer businesses suffer undetermined losses. It forms a vicious circle of inferior business results, lack of engagement initiatives, higher disengagement, inferior business results.


A structured organizational diagnosis through HR Audits and Employee Engagement Surveys helps businesses to reflect if the Leadership’s efforts and HR strategies are delivering desired results.


An active employee engagement survey must be able to evaluate employee’s involvement with the business and the people, the enthusiasm towards the work and their commitment towards the organization’s vision.


An employee engagement survey must include aspects related to:

  • Meaningfulness of work
  • Autonomy
  • Empowerment
  • Performance Management
  • Work Environment
  • Respect
  • Trust
  • Work-life balance
  • Job Security
  • Communication
  • Support and collaboration
  • Growth Opportunities
  • Learning and Development
  • Reward and recognition
  • Career Progression
  • Leadership Support
  • Mission & Purpose
  • Investments in people
  • Coaching and communication
  • Transparency


Trust plays the most vital role in building confidence among employees that their feedback will be actioned upon with full sincerity; this eventually leads to legitimate survey results.


Nathan & Nathan specializes in designing Employee Engagement and satisfaction surveys of all business sizes, our ability to engage with the audience, simple yet effective processes ensure active participation.


Nathan & Nathan does not work on a one-size-fits-all approach; our surveys are developed, keeping in mind the organizational demographics and are multilingual to ensure easy understanding and authentic participation.


Our survey support team ensures all queries of the employee are resolved in real-time while participating in the survey. Our reports provide in-depth insights on employee engagement levels along with recommendations based on industry benchmarks.


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